Last update:

April 21, 2026

Privacy Policy

This Privacy Policy describes how Icona ("we", "us", or "our") collects, uses, and discloses information in connection with your installation and use of our Shopify application (the "App"). This policy is directed at Merchants (Store Owners).

Looking for the privacy policy for the Virtual Try-On Widget?

View End-User Privacy Policy →

1. Information We Collect

  • Shopify Account Info: Name, email address, shop domain, and contact details (via Shopify API).
  • Billing Information: We do not store credit card details directly; billing is handled via Shopify's Billing API.
  • Studio Assets: If you use the Genlook Studio to generate marketing images, we process the model photos and product images you upload.
  • Customer Data (On your behalf): We collect and process your customers' photos and emails (if enabled) to provide the Virtual Try-On service. Note: You do not have access to view customer uploaded photos or generated try-on results. Even when customers use the "Share" feature to send results to friends, this does not grant you access to view these images. See the Widget Privacy Policy for details.

2. How We Use Your Data

  • To provide and operate the Service (generating AI images).
  • To process billing and subscription management.
  • To communicate with you regarding updates, support, or billing issues.
  • To provide you with analytics (e.g., "35% conversion uplift").

3. Data Sharing and Disclosure

We adhere to strict data security standards:

  • Encryption: All data is encrypted in transit (TLS) and at rest.
  • Data Retention: Customer photos are automatically deleted after 7 days. Merchant account data is retained as long as the App is installed.
  • AI Training: We DO NOT use your or your customers' data to train our AI models.

4. Data Security

We take your data security seriously and employ:
Encryption to protect your data in transit and at rest
Regular security audits to identify vulnerabilities
Access controls to limit who can view your data

5. Customer Rights

Check our end user privacy policy from here.

6. Changes to This Policy

We may update this policy as necessary and will:
Notify you of significant changes via in-app messages
Provide a summary of changes made for your convenience
Encourage you to review the policy regularly for updates

7. Contact Us

For any questions or concerns regarding your data, you can:
Reach out to our support team through the app
Email us at [email protected]
Visit our website for more information

8. Third-Party Links

Our app may contain links to external sites:
We are not responsible for their content or privacy practices
We encourage you to review their privacy policies before engaging

9. Cookies and Tracking Technologies

We use cookies to enhance your experience:
To remember your preferences and settings
To analyze app usage and improve functionality
You can manage cookie settings in your device preferences