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NewAdditional prompt support to guide your try-ons

The Next GenAI Virtual Try-On

Shoppers upload a photo and see the outfit on themselves, right on your product page. Stores see 34%+ more conversions and fewer returns.

Free plan availableFree trial available

Results stores see with Icona

Return on investment
5x
Higher click-through and engagement
65%
Longer sessions once shoppers try on
4x

You sell long dresses?eyewear?menswear?womenswear?headwear?footwear?jewellery?We cover that.

One app for every product your shoppers try on, from everyday clothing to modest wear and accessories.

Long dress virtual try-on result
Long dress
Eyewear virtual try-on result
Eyewear
Menswear virtual try-on result
Menswear
Womenswear virtual try-on result
Womenswear
Headwear virtual try-on result
Headwear
Footwear virtual try-on result
Footwear
Jewellery virtual try-on result
Jewellery

Email lead capture tool, built in

Shoppers share their email to unlock more try-ons. Icona saves each one to Shopify with their marketing consent, ready for the email tools you already run.

01 CaptureVirtual try-onShopper sees the look on themselves
03 Activate
  • Customer segmentCustom high-intent audience
  • Email, SMSTriggered journeys
  • EmailPersonalized flows
  • Email, SMSAutomations
04 Re-engagePersonalized outreachTo shoppers who already tried it on
05 ReturnCustomer revisitsMakes a purchase decision after they pictured the outfit on them

Frequently asked questions

What is Icona?

Icona is a Shopify app that adds AI virtual try-on to your product pages. Shoppers upload a photo and see your clothing on themselves before they buy.

Which types of clothing does it work with?

All common garment types: tops, bottoms, dresses, outerwear and full outfits.

Does it slow down my product pages?

No. Icona loads through a Shopify theme app embed, and the script is about 15 KB.

How accurate is the virtual try-on?

Results are realistic. The AI accounts for the shopper’s body shape, pose and lighting, along with the garment’s cut and fabric.