The Next GenAI Virtual Try-On
Shoppers upload a photo and see the outfit on themselves, right on your product page. Stores see 34%+ more conversions and fewer returns.
Free plan availableFree trial available





Field Chore Jacket
Virtual try onAdd to cartReady to see it on you?
You are one step away, upload your photo and see instantly
Tip: Upload a well-lit full-body photo and make sure you are the only person in the frame.

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By using this service, you agree to our Terms and Privacy Policy. AI can make mistakes.

Results stores see with Icona
- Return on investment
- 5x
- Higher click-through and engagement
- 65%
- Longer sessions once shoppers try on
- 4x
You sell long dresses?eyewear?menswear?womenswear?headwear?footwear?jewellery?We cover that.
One app for every product your shoppers try on, from everyday clothing to modest wear and accessories.







Email lead capture tool, built in
Shoppers share their email to unlock more try-ons. Icona saves each one to Shopify with their marketing consent, ready for the email tools you already run.
- Customer segmentCustom high-intent audience
- Email, SMSTriggered journeys
- EmailPersonalized flows
- Email, SMSAutomations
Frequently asked questions
What is Icona?
Icona is a Shopify app that adds AI virtual try-on to your product pages. Shoppers upload a photo and see your clothing on themselves before they buy.
Which types of clothing does it work with?
All common garment types: tops, bottoms, dresses, outerwear and full outfits.
Does it slow down my product pages?
No. Icona loads through a Shopify theme app embed, and the script is about 15 KB.
How accurate is the virtual try-on?
Results are realistic. The AI accounts for the shopper’s body shape, pose and lighting, along with the garment’s cut and fabric.












