1. What Information We Collect

When you use the Icona Virtual Try-On feature, we only collect data through your direct actions:

• Your Photo: The image you upload or capture to virtually try on garments.
• Email Address (Optional): Some stores may request your email to unlock the try-on feature or deliver your results.
• • Usage Data: Anonymous interaction data (e.g., whether a try-on was generated successfully) used strictly for improving app performance and fixing bugs.

2. How We Use Your Photo

Your photo is used for a single purpose only:

- To generate a virtual try-on image showing you wearing the selected product.

Privacy Guarantee: Icona does not use your photos to train AI models. Your face and body data belong to you — always.

3. Data Retention (The 1-Day Rule)

Icona operates under a strict data minimization policy:

• 
  Automatic Deletion: Your uploaded photo and the generated try-on result are permanently and automatically deleted from our servers within 1 day.
• 
  Why 1 day? This window gives you enough time to view and share your results, without keeping your data any longer than necessary.

4. Who Sees Your Data?

• Icona (Us): We act as the "Data Processor," handling your image solely to power the try-on technology.
• The Merchant: The store you're shopping at acts as the "Data Controller." If you provide your email, they receive it. However, merchants have no access to your uploaded photos or try-on results — these remain private to your session.
• • Third-Party AI Processing: We use secure, enterprise-grade AI services to generate your try-on result. These services process your image transiently and do not use it for model training.

5. Your Rights

• Right to Deletion: Your data is automatically deleted within 1 day. To request earlier deletion, contact us at [email protected].
• Right to Access: You can view your images directly within the Icona widget during your active session.

6. Changes to This Policy

We may update this policy as necessary and will:
Notify you of significant changes via in-app messages
Provide a summary of changes made for your convenience
Encourage you to review the policy regularly for updates

7. Contact Us

For any questions or concerns regarding your data, you can:
Reach out to our support team through the app
Email us at [email protected]
Visit our website for more information

8. Third-Party Links

Our app may contain links to external sites:
We are not responsible for their content or privacy practices
We encourage you to review their privacy policies before engaging

9. Cookies and Tracking Technologies

We use cookies to enhance your experience:
To remember your preferences and settings
To analyze app usage and improve functionality
You can manage cookie settings in your device preferences